Mood Media Offers Audio Cue Ad Technology to Retailers
- Wednesday, May 1st, 2013
- Share this article:
Mood Media has launched a location-based audio technology system to help retailers target shoppers with branded advertising while in store.
The supplier of AV equipment and music players to high street shops like Primark has added inaudible cues into its audio systems. Retailers integrate the Presence SDK into their existing iOS and Android apps so that when a shopper walks on the premises, the app picks up the signal and serves a targeted mobile advertising message to their smartphone. This could include coupons or product information. 
Retailers can manage, monitor and optmise their campaigns using Mood Medias dashboard. The company does not yet have a date for a European launch but said it is on its way.
Want more like
this to your inbox?
You might also be interested in
