Movers and Shakers: iCrossing, Facebook, Exterion Media, iProspect and LoopMe

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of whos joined which company, and what theyre doing there.

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(Clockwise from left) Guy Phillipson, Campbell Brown, Jason Cotterrell, Dave King, Tom Cull, Mike Buckley, Helene Bouteille

Guy Phillipson Becomes UK Chairman for iCrossing

Hearst-owned digital marketing agency iCrossing has appointed Guy Phillipson as its UK chairman, following his departure from IAB UK, where he was CEO for 12 years.

“This is a very exciting time for me to be joining iCrossing, which boasts an impressive offering for todays marketer,” said Phillipson. “There are valuable opportunities for innovative partnerships with Hearst UK, as well as the recently acquired content marketing specialist, Mediablaze. Im very much looking forward to helping the agencys management strengthen their powerful agency brand.”

Phillipsons departure from the IAB UK was announced in July, with Jon Mew named as his successor last week. During his time with the IAB UK, Phillipson headed up the organisations Ad Choices programme, launched its Engage conference, and oversaw digital ad spend in the UK as it grew from £825m to £8.6bn.

“Guy is an industry giant who I’m excited to work with in 2017,” said Mark Iremonger, UK CEO of iCrossing. “Our ambition is to become the marketing agency for a modern world and I’m confident that Guy’s deep digital marketing expertise and extensive industry relationships will help us achieve this vision. It’s going to be a great year.”

Facebook Hires Former CNN Anchor as Media Liaison
In an attempt to repair relationships with news and media organisations following the fake news scandal that plagued the social network during the US election, Facebook has hired former CNN anchor Campbell Brown to serve as a media liaison.

“I will be tapping my newsroom experience to help news organisations and journalists work more closely and more effectively with Facebook,” said Brown in an announcement on her Facebook page. “Right now, we are watching a massive transformation take place in the news business – both in the way people consume news and in the way reporters disseminate news. Facebook is a major part of this transformation.”

Brown will not be making any editorial decisions about what content is and isnt shared on Facebook, but instead will focus on building bridges between news media and the social networking site, as news organisations increasingly rely on Facebook as a distribution channel.

New UK MD and Group Development Director Announced at Exterion Media
Exterion Media, one of Europes largest privately-owned out-of-home companies, is shaking up its UK operations, with current UK managing director Jason Cotterrell to enter the newly-created role of group development director, while Dave King replaces him as UK MD.

Cotterrell has been managing director of Exterion Media UK for five years, during which the business has changed significantly. His new role will be focused on the future growth of the company, including new franchise opportunities and potential partnerships.

“I am immensely proud of what we have achieved across what I can only say has been a busy five years in the UK – from the Olympics right through to our recent move to Lacon London. Now, I believe were in a hugely exciting phase of growth – not just for our business, but for the wider industry. Im excited about my next chapter at Exterion Media, and working to drive growth across all of our markets.”

Dave King, the new managing director for the UK, joins the company from Telegraph Media Group, where he is currently executive director. Prior to this role, he was managing director at EMAP Advertising, responsible for its commercial activities in radio, TV, magazines and online.

“Attracting someone of Daves calibre speaks volumes about our business,” said Shaun Gregory, CEO of Exterion Media. “He has a first class track record across all forms of media, and the necessary experience in transitioning traditional business models into the digitised world we live in today.”

iProspect Names Chief Operating Officer
Tom Cull has been promoted to chief operating officer for the UK and Ireland at digital performance agency iProspect, moving from his position as managing director of iProspect Manchester.

In this newly created position, Cull will focus on operations across the UK & Ireland to create a more agile, mobile and connected iProspect network, as well as taking responsibility for processes and structures that support the firms vision and deliver market-leading client solutions.

“Toms exceptional work expanding the Manchester business has helped establish iProspect as a true innovator in the digital-performance space,” said Stefan Bardega, CEO of iProspect UK and Ireland. “I am delighted he is stepping into the COO roles at this exciting time – he will be instrumental in building out our operations across the UK and Ireland.”

LoopMe Shares Details of New Hires and Promotions
Mobile video advertising and artificial intelligence specialists LoopMe have revealed a series of appointments aimed at driving growth worldwide, naming Mike Buckley as vice president for strategic partnerships, and promoting Helene Bouteille to vice president of client services.

Mick Buckley joins from The Telegraph, where he was digital communication director. He has 10 years experience in digital advertising, having held senior positions both agency and client-side at Microsoft, i-Level and Zenith Optimedia. He will responsible for developing the firms agency and client relationships with brands including Samsung, Unilever, Mattel, Renault and Verizon.

Helene Bouteille joined LoopMe from AOL in 2012 to lead the global client services team, managing ad ops, account management and creative teams. According to Stephen Upstone, co-founder and CEO of LoopMe, “her continued dedication has made our client services team standout for its excellence across the industry.”