Given recent events, youve likely heard – or seen on social media – asking whether the entirety of 2016 is some kind of viral marketing scheme for satirical sci-fi programme Black Mirror, which recently brought its third series to Netflix.

Thats something the shows official Twitter has been toying with – following the US election result today, it tweeted “This isnt an episode. This isnt marketing. This is reality.” – and Netflix has taken it one step further with RateMe, the fictional app that is the focus of the first episode of the series, “Nosedive”.

To promote the show, Netflix has launched a real-life version of RateMe as a basic web app that generates a rating screen, displaying the user-provided handle with an accompanying avatar and score. It doesnt pull any data from real social media accounts – the score and avatar are randomised – but the resulting image can be shared over Twitter or Facebook.

Theres also a banner ad for the fictional Reputelligent company at the bottom of the screen, which when clicked leads to Black Mirrors listing on Netflix.