Netflix

Netflix goes big on gaming with 80 new titles in development
Netflix

Netflix goes big on gaming with 80 new titles in development

Netflix is currently developing over 80 games and aims to introduce a new title to subscribers each month starting from July 2024. In its latest earnings call, Netflix’s co-CEO, President

Netflix to launch in-house adtech platform
Netflix

Netflix to launch in-house adtech platform

Netflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will allow advertisers new ways to

WATCH: Netflix signs up Expedia as first global ad partner
Netflix

WATCH: Netflix signs up Expedia as first global ad partner

Netflix has named Expedia as its first global advertising partner. As a result, the streaming giant is set to launch a multi-market campaign on its ad-supported plan throughout this year.

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Netflix

Netflix launches AR hologram tool for George Clooneys The Midnight Sky

The tool, built by production studio Unit9 using webAR platform 8th Wall, enables users to record and upload short video messages and have them transformed into AR holograms

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Netflix

Netflix begins linear TV channel experiment in France

The linear channel, named ‘Netflix Direct’, will air French and international films and TV series that are available via Netflix’s traditional streaming platform

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Netflix

Movers and Shakers: Netflix, Snap, Zynga, The Trade Desk, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Netflix

The UK will fork out £600m more a year on TV streaming services as more players enter

The debuts of Disney+, Apple TV+, and BritBox will add hundreds of millions to the amount spent on subscriptions, according to uSwitch.com

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Netflix

Hulu and Amazon are chipping away at Netflixs dominance

Netflix remains by far the most popular TV and film streaming platform, but Hulu and Amazon Prime Video are slowly stealing its dominant share of the market. According to research

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Netflix

Netflix is tracking some users’ physical activity

Netflix is tracking the physical activity of some users’ who own Androids, according to The Next Web. Recently, a security researcher found that the Netflix app on his Android requested

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Netflix

Netflix launches low-cost mobile plan in India

Netflix is attempting to win over users in India with the launch of a lower-priced mobile plan, which will see it get closer to local rivals in terms of service

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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