Making Science

O2 launches AR Store of the Future on Snapchat for Black Friday

David Murphy

O2 is launching an “AR Store of the Future” on Snapchat today as part of its Black Friday activations. From today until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat and shop three hero Samsung products by clicking on them to explore more detail and buy through a ‘Shop Now’ button present throughout the lens experience.

Created in partnership with Snap, the AR store is part of O2’s Black Friday campaign created to promote its Black Friday offers on three Samsung products – the Galaxy S21 5G, Galaxy Z Flip3 and Galaxy Watch4.

When Snapchatters open Snapchat they will see the O2 icon in the carousel and will be invited to step into the O2 AR store, where they will see O2’s Bubl (in 3D) holding a Black Friday deal box.

As Snapchatters follow Bubl into the store they will be greeted by a 180-degree O2 virtual store complete with Bubl’s Black Friday posters. Once inside they can explore and shop for the Samsung products. This visual effect is a gyroscopic view so the user feels immersed in the store without physically walking around it. The ‘Shop Now’ button will be present throughout for anyone wishing to buy.

At the Samsung desk, Bubl prompts Snapchatters to tap on each product to reveal the Black Friday deal and play with the products. For the Galaxy Z Flip3, for example, Snapchatters are prompted to flip their camera and participate in a Samsung Galaxy Z Flip3 lens experience that showcases the flip function and water-resistant features.

“Black Friday is an important sales period for O2 and our phone partners so it's essential that our campaigns cut through all the noise to raise awareness of our great deals during this time,” said at Virgin Media O2 Marketing Director, Simon Valcarcel. “Our first AR Shop of the Future offers a unique and engaging shopping experience for our customers, enabling them to explore our Black Friday Samsung deals and make a purchase when and where it suits them.”