Football media platform Onefootball has penned an exclusive partnership with Taboola to bring content recommendations to its mobile app across the world with the aim of maximising traffic, increasing user engagement, and growing revenue.

Onefootball currently reaches over 30m football around the world every month in countries including the US, UK, Canada, Germany, Austria, Switzerland, France, Spain, Italy, Brazil, Mexico, and India. Taboola will serve these fans with personalised content recommendations to help keep them engaged when using Onefootball.

“We are happy to team up with Taboola, a like-minded global digital player to support our monetisation strategy around the globe. Our joint mindset around innovation and user centricity is a perfect fit,” said Patrick Fischer, chief business officer at Onefootball.

The football app, which has a large segment of Gen YZ users, recently announced that it would offer live-streamed content as well as breaking news, statistics, and video content.

“Users watching video content and live streaming experiences via mobile have increased exponentially over the past several years,” said Adam Singolda, CEO and founder of Taboola. “I could not be more excited to partner with CEO and friend, Lucas, Patrick, and the rest of the Onefootball team in years to come to drive user engagement for users, driving loyalty as well as growing new audiences. These are times when users are looking to build relationships with brands they love and trust, and we’re thrilled to be part of that journey with Onefootball, powering those ‘moments of next’ where users are open to discover things they may love and never knew existed.”

Earlier this month, Taboola agreed to merge with its content discovery rival Outbrain, creating a company with a reach of nearly 2bn people a month.