Oppo has pledged to make AI phones more accessible to everyone, targeting 50 million users globally by the end of the year.

As a result, the electronics company has said it aims to democratise AI phones by bringing tools to all product lines, as it believes AI should “not remain exclusive to just flagship phones and selected users but should instead be accessible to more users around the world.”

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Oppo President of Overseas MKT, Sales and Service, Billy Zhang said: “With our relentless efforts and commitment, Oppo aims to make AI phones accessible to everyone. For the first time in the industry, Oppo is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”

Alongside the development of its own AI capabilities, the company also announced it will collaborate with technology giant Google, MediaTek, Microsoft and more partners across the industry to deliver enhanced AI phone experiences.

In partnership with Google, Oppo’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family large language models (LLMs), offering users innovative AI features such as the AI Toolbox, which includes AI Writer and AI Recording Summary.

Meanwhile, partnering with MediaTek, Oppo is tuning chips to improve chip storage and computational efficiency on future flagship models.

Additionally, through its partnership with Microsoft, the next-generation Oppo phones will incorporate the technology giant’s capabilities to provide a more efficient, accurate, and natural voice and text conversion experience, along with improved connectivity between desktop AI and phones.

Oppo General Manager of AI Product, Nicole Zhang, concluded: “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones.”