Optilly Launches App Install Marketing Platform for Facebook


Optilly has launched an app install marketing platform for Facebook, which enables advertisers to create, test and optimise a variety of Facebook ads.

The self-service solution uses fractional factorial multivariate testing to simultaneously test a wide number of ad creatives and placements, and then automatically makes bid adjustments every five minutes.

“Our system creates and tests thousands of ads quickly, and manages all of the split testing while determining which ads are most profitable based on the user defined target acquisition cost,” said Optilly CEO and co-founder Vince Mundy. “It would take hundreds of hours and thousands of dollars in order to properly do anything like this manually. We’ve designed a fast, inexpensive, and fully automated solution that will continually reduce user acquisition cost.”