Pinterest tie-up enables Shopify merchants to turn their products into shoppable Pins

David Murphy

Pinterest has launched a partnership with Shopify through a new app that gives Shopify’s more than 1m merchants a quick way to upload catalogues to the platform and turn their products into shoppable Pins.

The Pinterest app on Shopify provides a suite of shopping features, including tag installation; catalogue ingestion; automatic daily updating of products; and an ads buying interface. It also offers easy set up and access to distribution across Pinterest with or without ads, as well as reporting and results tracking, and a ‘Shop’ tab on the merchant’s Pinterest profile as an additional way for their products to be discovered. The app creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources.

By uploading their catalogue feed, merchants make it possible for people to discover and save their products and buy directly from their website. The number of Pinners who have engaged with shoppable Product Pins has increased 44 per cent year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalogue feed uploads increased 144 per cent in the first quarter of the year.

Shopify merchants in the US and Canada can install the tag starting today, and the integration will be available to merchants in countries where Pinterest ads are available, including Australia, France, Germany, Italy, Spain, and the UK in the coming weeks.

“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogs, Product Pins and shopping ads to merchants so they can get in front of the millions of Pinners looking for unique products that match their taste,” said Jeremy King, SVP of technology at Pinterest. “With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we're focused on making both our ads and organic features available and impactful to businesses of all sizes.”