Placecast has launched geo-fenced mobile offers to enable retailers to target nearby shoppers.

Opted-in consumers receive a push notification, text or a message directly to their Placecast mobile wallet or app.

They then redeem the ShopAlerts voucher by swiping their linked credit or debit card at the store and automatically receive the discount on their bank statement. Users can also search for nearby offers based on location, keyword or category.

Placecast says it can tailor the offer using real-time location, consumer preferences and spend history. Retailers, financial institutions and mobile operators can customise the ShopAlerts program with their own brand identity, payments and additional services. They only pay for the marketing when a customer goes in store to make a purchase.

The company launched card-linked ShopAlerts in beta with card issuers this spring. More than 550 merchants have used them, including Starbucks, L’Oreal and Pizza Hut. Restaurants emerged as the top-performing category. Placecast’s partners include O2 and AT&T.

“We’re excited to be providing a mobile service that drives foot traffic into stores for retailers on a performance basis,” said Placecast CEO Alistair Goodman. “Retailers will not only succeed in acquiring and retaining in-store customers, but will also see increased shopping frequency and basket size. This is one of very few ways that allow bricks and mortar retailers to measure the ROI of their mobile program in real-time.”