Readings Oracle Launches Kudos Loyalty App

The Oracle shipping centre in Reading has launched Kudos, a loyalty app for Android and iOS providing shoppers with offers tailored to their preferences.

Developed by MRM Meteorite, the app enables users to select the brands they are interested in and products they are looking for, and generates related discounts, news and events next time they enter the shopping centre, detected using geowave technology.

“Mobile technology is allowing destinations like The Oracle the chance to not only communicate in real-time with our consumers, but to understand more about how they shop and reward them for their shopping habits and preferences,” said Stephen Brown, group marketing director at Hammerson, owner of The Oracle. “Kudos allows us to deliver content and deals that are far more relevant to them and will ensure our customers get more from their shopping experience.”