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Zable launches ‘Out of this World’ TV ad with Medialab

Zable has partnered with Medialab, to expand its marketing reach with a high-impact TV campaign. The campaign, Out of this World, launched on 3rd February and will run for five

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Kingsmill launches “It’s Not Magic” TV ad

Kingsmill has launched a new TV campaign, “It’s Not Magic, It’s Kingsmill,” created in collaboration with creative production house Lobster. Kingsmill 50/50, the UK’s leading healthier white bread and the

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ITV celebrates Saturday ‘Nights In’ with star-studded ad

ITV has launched a new campaign highlighting ‘Saturday nights in’. The TV ad showcases friends, families, neighbors, and several familiar faces enjoying a cozy night together. Featured stars include TV

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Xbox app launches on LG Smart TVs

Xbox has teamed up with LG Electronics to bring the Xbox App to LG Smart TVs. Starting February 18, certain LG Smart TVs will feature the Xbox App, allowing Xbox

News

RECAP: From TV to TikTok: How short-form content is reshaping TV

By Thomas Walters, Founder and CEO of Billion Dollar Boy Like all media consumption, the news is increasingly transitioning away from linear channels to digital platforms – we’ve seen it

News

WATCH: Wild Nutrition debuts TV ad

Wild Nutrition debuted its first TV advertisement. Created by the agency Brother and Sisters, the ad is a key element of the brand’s long-term growth strategy and introduces a new

News

ITV and YouTube partner to expand audience reach

ITV and YouTube have unveiled a new distribution and commercial partnership, with ITV joining YouTube’s partner programme to offer hundreds of hours of its programming on the platform. The collaboration

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Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for

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Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its

ITV

ITV aims to recover lost ad revenue with new affiliate marketing tool

ITV is taking steps to recover lost advertising revenue by launching its new consumer-focused affiliate marketing platform and online shopping tool, ITV Kerching. Powered by Kindred, the browser extension helps

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