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Checkatrade unveils new brand and TV campaign

Checkatrade has updated its brand and has launched a new ad campaign. The campaign will feature a major TV advert, supported by a new media and creative approach. The refreshed

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Samsung Ads reimagines CTV advertising with interactive and game-based ad format

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for

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Netflix debuts ad for smarter TV navigation

Netflix has launched a new advertising campaign to support the rollout of its updated TV interface. Created in collaboration with international agency Toaster, the campaign is led by a 60-second

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Zable launches ‘Out of this World’ TV ad with Medialab

Zable has partnered with Medialab, to expand its marketing reach with a high-impact TV campaign. The campaign, Out of this World, launched on 3rd February and will run for five

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Kingsmill launches “It’s Not Magic” TV ad

Kingsmill has launched a new TV campaign, “It’s Not Magic, It’s Kingsmill,” created in collaboration with creative production house Lobster. Kingsmill 50/50, the UK’s leading healthier white bread and the

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ITV celebrates Saturday ‘Nights In’ with star-studded ad

ITV has launched a new campaign highlighting ‘Saturday nights in’. The TV ad showcases friends, families, neighbors, and several familiar faces enjoying a cozy night together. Featured stars include TV

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Xbox app launches on LG Smart TVs

Xbox has teamed up with LG Electronics to bring the Xbox App to LG Smart TVs. Starting February 18, certain LG Smart TVs will feature the Xbox App, allowing Xbox

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RECAP: From TV to TikTok: How short-form content is reshaping TV

By Thomas Walters, Founder and CEO of Billion Dollar Boy Like all media consumption, the news is increasingly transitioning away from linear channels to digital platforms – we’ve seen it

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WATCH: Wild Nutrition debuts TV ad

Wild Nutrition debuted its first TV advertisement. Created by the agency Brother and Sisters, the ad is a key element of the brand’s long-term growth strategy and introduces a new

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ITV and YouTube partner to expand audience reach

ITV and YouTube have unveiled a new distribution and commercial partnership, with ITV joining YouTube’s partner programme to offer hundreds of hours of its programming on the platform. The collaboration

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