Zable has partnered with Medialab, to expand its marketing reach with a high-impact TV campaign. The campaign, Out of this World, launched on 3rd February and will run for five
Kingsmill has launched a new TV campaign, “It’s Not Magic, It’s Kingsmill,” created in collaboration with creative production house Lobster. Kingsmill 50/50, the UK’s leading healthier white bread and the
ITV has launched a new campaign highlighting ‘Saturday nights in’. The TV ad showcases friends, families, neighbors, and several familiar faces enjoying a cozy night together. Featured stars include TV
Xbox has teamed up with LG Electronics to bring the Xbox App to LG Smart TVs. Starting February 18, certain LG Smart TVs will feature the Xbox App, allowing Xbox
By Thomas Walters, Founder and CEO of Billion Dollar Boy Like all media consumption, the news is increasingly transitioning away from linear channels to digital platforms – we’ve seen it
Wild Nutrition debuted its first TV advertisement. Created by the agency Brother and Sisters, the ad is a key element of the brand’s long-term growth strategy and introduces a new
ITV and YouTube have unveiled a new distribution and commercial partnership, with ITV joining YouTube’s partner programme to offer hundreds of hours of its programming on the platform. The collaboration
Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for
As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its
ITV is taking steps to recover lost advertising revenue by launching its new consumer-focused affiliate marketing platform and online shopping tool, ITV Kerching. Powered by Kindred, the browser extension helps