Netflix has launched a new advertising campaign to support the rollout of its updated TV interface.

Created in collaboration with international agency Toaster, the campaign is led by a 60-second spot that showcases the benefits of the new design- featuring improvements in layout and AI-powered recommendations.

The ad aims to boost awareness of the refreshed experience by emphasising how it helps users find more relevant content more easily.

“We thank Toaster tremendously for all the work in getting us here. We couldn’t have done it without the team’s support,” said Paul Lee, product marketing manager at Netflix.

Susannah Bard, Managing Director at Toaster, added: “Collaborating with Netflix on the launch of their new TV experience was an absolute privilege. This was a momentous milestone for their product, and we were honoured to support the campaign from the ground up. We’re incredibly proud to have played a part in bringing this to life.”