ITV has launched a new campaign highlighting ‘Saturday nights in’.

The TV ad showcases friends, families, neighbors, and several familiar faces enjoying a cozy night together.

Featured stars include TV presenters Ant and Dec, comedian Mo Gilligan, Love Island host Maya Jama, actor Lee Mack, singer Alesha Dixon, and presenter Holly Willoughby.

The spot pays homage to ITV’s hit shows like Britain’s Got Talent, The Masked Singer, and The 1% Club.

In addition to the film, ITV will roll out channel takeovers and a social media campaign featuring its well-known stars.

ITV Creative executive director Tom Houser said: “After a long week, there’s nothing better than getting friends and family together on the sofa to shout out answers, guess identities and wail along to some bangers. ITV is the home of Saturday night and this film is all about revelling in that.”

Simon Ricks, ITV’s head of marketing campaigns, added: “Electrifying ITV entertainment and Saturday nights go together like Ant & Dec. This campaign is a celebration of one of ITV’s superpowers – bringing the nation together for the ultimate shared viewing experience.

“Our entire ITV ecosystem will get the ‘Saturday Night’ treatment to delight audiences with the best night out, in.”