Zable has partnered with Medialab, to expand its marketing reach with a high-impact TV campaign.

The campaign, Out of this World, launched on 3rd February and will run for five weeks across Sky, Channel 4, and ITV.

Featuring space-themed visuals, the ad—created by ABF Pictures—showcases Zable’s innovative approach to helping consumers build credit with confidence.

Medialab’s marketing intelligence platform, Apollo, will monitor real-time metrics to measure success and optimize performance, ensuring maximum efficiency and impact.

“Medialab’s proven expertise in data-led performance for TV made them the clear choice when it came to choosing a media agency partner,” says Chris Meurice, CMO, Lendable.

“Our aim is to introduce Zable to a wider audience and grow our presence in a competitive market. I’m confident that Medialab will deliver this via its data-driven strategies, creating both immediate growth and long-term impact.”

“We’re so excited to partner with Zable at such a critical stage in its brand journey,” says Matt Semple, Client Managing Director at Medialab.

“Delivering effective campaigns is embedded in our DNA, with a focus on consistently delivering performance at scale. We’re looking forward to driving strong engagement and app downloads for Zable, while establishing them as a key player in the fintech space.”