Checkatrade has updated its brand and has launched a new ad campaign.

The campaign will feature a major TV advert, supported by a new media and creative approach.

The refreshed brand, developed by Re Design (part of M+C Saatchi Consulting), went live last month.

The new TV ad, created by agency RCP, will air on today followed by a radio ad on 23rd June. Checkatrade has also brought on The Specialist Works as its media-buying partner.

The 2025 TV ad introduces Checkatrade’s updated platform, A Job Done Right. It highlights the care, skill, and pride tradespeople bring to their work — showing how even small jobs can make a big difference.

Sebastien de Bandt, chief marketing officer at Checkatrade, said, “This new chapter for Checkatrade is about more than just a refreshed look and new campaign – it’s a celebration of the pride and trust at the heart of every home improvement journey. By spotlighting the magic behind the scenes, we’re reinforcing what makes Checkatrade special: quality work and homes that feel truly cared for.”

Dan Jacobs, creative founder RCP said, “It’s been a fantastic challenge and a seismic shift for the brand. A whole new focus on not just getting a trustworthy tradesperson to do the job, but getting it done right. It’s been an absolute pleasure working with the Checkateam team, ManVsMachine on production and all the amazing RCP crew, I’m so proud of this first step.”