Malibu brings its connected bottles to the US

Following the kick-off of its ‘Malibu Games’ for a second-year last month, Pernod Ricard-owned alcoholic beverage brand Malibu is deploying 300,000 connected bottles in the US. The connected bottles will


Malibu targets young adults with influencer-led summer campaign

For the second year running, rum-based coconut beverage brand Malibu is tapping into influencers around the world to target young adults in summer through ‘The Malibu Games’. The campaign is

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