Ad Spend Figures

UK ad spend on track to recover faster than other key global markets this year

UK ad spend is set to reach £26.69bn in 2021, exceeding the previous high of £25.37bn recorded in 2019, according to the latest Advertising Association/WARC Expenditure Report

Ad Spend Figures

IPA Bellwether Report Q4 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020

Ad Spend Figures

Ad budgets hit hard in Q4 but prospects brighter for 2021: IPA Bellwether Report

A report on the latest IPA Bellwether Report, which finds that advertising budgets were hit hard in Q4 2020 but that prospects look brighter for 2021

Ad Spend Figures

Advertising is healing at a quicker rate than previously thought

Zenith’s latest prediction suggests the global ad market will shirk by 7.5 per cent to $587bn across this year, compared to the 9.1 per cent decline it forecasted in July

Ad Spend Figures

COVID-19 hit the global ad market for more than $63bn in 2020

Despite the industry struggling overall, the online advertising market has come through the pandemic relatively unscathed

Ad Spend Figures

AA/WARC Q2 2020 Expenditure Report – the industry reacts

Following the release of the latest UK ad spend figures from the Advertising Association and WARC, the industry shares its thoughts on the news that Q2 2020 was the worst ever quarter recorded for the UK’s advertising industry

Ad Spend Figures

UK ad spend records its worst ever quarter in Q2 2020, down 33.8 per cent year-on-year

A report on a 33.8 per cent drop in UK ad spend in Q2 2020, compared to Q2 2019

Ad Spend Figures

IPA Bellwether Report Q3 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, the industry shares its thoughts on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK

Ad Spend Figures

UK marketing budgets continue to struggle in face of coronavirus

In the Q3 2020 edition of the IPA Bellwether Report, 52.6 per cent of marketers recorded a decrease in their budgets, with only 11.6 per cent seeing an increase

Ad Spend Figures

UK digital ad spend took a five per cent hit in H1 2020

Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn

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