During Apple’s highly anticipated September 2019 event, the tech giant announced an upgraded version of almost all of its most popular products, including iPhones, iPads, and Apple Watches. As an
At today’s Worldwide Developer Conference (WWDC) in San Jose, Apple executives announced a collection of highly-anticipated new products and software updates that will be released between now and Fall 2019.
Apple’s dominance in the smartwatch market is continuing to decline, despite the overall market seeing steady growth, according to a report from market research firm ABI Research. The iPhone maker’s
A study into cardiac health being carried out by Stanford University and Apple, using the Apple Watch to track wearers heartbeat and other health metrics, has attracted over 400,000 participants.
At its yearly product launch event, Apple unveiled three handsets – all new versions of the iPhone X – and a redesigned Apple Watch capable of detecting heart problems. The
Apple saw its number of smartwatch shipments increase, but witnessed market share decrease amid strong performances from other brands, in the second quarter of 2018. According to Canalys, the tech
Apple has been forced to admit that the biggest selling point of its latest smartwatch doesn’t actually work too well. And it goes sale tomorrow (22 September). A version of
Apple, as expected, has revealed a range of new handsets – including the highly anticipated iPhone X – a new Apple Watch, and Apple TV 4K. The big news out
Apple has reportedly held secret talks with Aetna to bring the tech giant’s health-orientated, fitness tracking smartwatch to the health care insurer’s millions of customers. The talks surround Aetna offering
International wearable sales grew eight per cent year-on-year (YoY) in Q2 2017, driven by Xiaomi expanding availability of its fitness bands in APAC and EMEA. According to market analyst firm
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research