Marfeel, a Barcelona-based ad tech firm, has joined forces with AppNexus and Rubicon Project to develop server-to-server header bidding technology. The collaboration sees Marfeel become the latest member of Prebid.org,
Adtech firm AppNexus is building on its existing agreements with direct publishers and partnerships with third-party transparency companies to create one of the programmatic ad industrys first fee-transparent supply-side platforms
AT&T has agreed to acquire ad tech firm AppNexus in a deal that could reportedly be worth around $1.6bn. The deal, which was heavily rumoured last week, could see AT&T
Less than a week after its acquisition of Time Warner received approval, US mobile operator AT&T is reportedly in talks to purchase ad tech firm AppNexux. According to Cheddar, which
Independent ad tech firm AppNexus has unveiled its latest marketplace product, Guaranteed Views, which sees the company attempt to compete with the digital duopoly of Facebook and Google by offering
SoundCloud has teamed up with ad tech company AppNexus to make its audio and video inventory available programmatically via the AppNexus Marketplace. The partnership is aimed at giving advertisers the
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Ad tech company AppNexus has launched the ‘industry’s first’ programmable demand side platform (DSP) which uses machine learning to prevent fraud, ensure brand safety and help traders execute strategies. The
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry