The club, through a partnership with talent identification platform AiScout, is enabling anybody above the age of 14 to record and upload themselves undertaking specific football drills to the AiScout mobile app for free
A Walmart in New York has been implementing new technology into its infrastructure, including artificial intelligence-enabled cameras, interactive displays and a state-of-the-art data center. The transformation will create the chain’s
Facebook has begun using artificial intelligence to make it better equipped to handle the sensitivity surrounding deceased users – using the technology to help “minimise experiences that might be painful”.
Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these
David A. Yovanno, CEO of Impact Radius, explores how the rise of machine learning wont just help marketers spend their money in the most efficient ways, it will also help
Google has acquired Halli Labs, an Indian AI startup, for an undisclosed sum. Halli is a startup in the truest sense of the word – it only announced its existence
Microsoft has launched AI for Earth, a program which intends to apply AI solutions to environmental issues. AI for Earth will see the company committing $2m to the project over
Samsung has acquired Innoetics, a Greek text-to-speech firm. The terms of the deal havent been disclosed – Samsung has been quiet on the acquisition as a whole – but TechCrunch
Virtual assistants have been the talk of the tech world for the past year – but is it just industry buzz, or are the likes of Alexa genuinely taking hold in
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry