Asia Pacific

Chinese beauty platform Meitu launches programmatic video ads

The deal will enable Meitu to monetise video ad inventory sold on its BeautyPlus, Beauty Cam, and Meitu Xiu Xiu platforms via SpotX’s supply side platform in the Asia Pacific region

Asia Pacific

AI spending to climb to $5.5bn in APAC this year

Spending on artificial intelligence (AI) systems is set to reach almost $5.5bn in Asia-Pacific (APAC) this year, increasing by nearly 80 per cent over 2018, as China invests heavily in

Asia Pacific

Digital bank Revolut gets nod for Singapore and Japan launches

UK fintech startup Revolut has secured licenses to operate in both Singapore and Japan, ahead of plans to expand into the Asia Pacific region during the first quarter of 2019.

Asia Pacific

90 per cent of APAC children make use of online platforms

90 per cent of children aged between four and 12 in Asia Pacific are making use of platforms like YouTube, Facebook and Instagram, according to new research. The study by

Asia Pacific

InMobi launches programmatic exchange in APAC

InMobi, a mobile marketing and advertising platform provider, has launched its programmatic exchange in the Asia-Pacific (APAC) region with a reach of 800m mobile devices. On the exchange, InMobi promises

Asia Pacific

Mobile Shopping in APAC is Expected to Hit $1 Trillion by 2020

Online retail via mobile sales are expected to grow to $1 trillion (£800bn) in 2020 – up from $539bn in 2016 – in the Asia Pacific (APAC) region. According to

Asia Pacific

Mobile Effectiveness Increases in Asia Pacific

60 per cent of marketers in the Asia Pacific region currently attribute less than a tenth of their budget to mobile, according to research by Warc and MMA. Thats despite 60 per

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