Facebook Switching Off Atlas Ad Server

Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to


Facebooks Atlas Charts a New Path, Away from Ad Tech

Facebook has re-positioned its Atlas ad platform, moving it out of its ad tech division and into the marketing sciences measurement business. Facebook acquired Atlas in 2013, for a reported sum of


Google Brings Cross-device Measurement to DoubleClick

Google has announced that its DoubleClick ad platform, responsible for a massive 69 per cent of the online advertising sector, will be adding cross-device measurement for the first time, potentially

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