Spotify acquires Betty Labs to power live audio ambitions

Spotify aims to use Betty Labs Locker Room app to open up live audio to a wider range of creators and fans


Spotify to launch audio ad marketplace

The Spotify Audience Network will connect advertisers of all sizes with listeners of Spotify Originals & Exclusives, podcasts streamed via Megaphone and Anchor, and ad-supported music


Berocca launches Alexa actionable audio ad

Consumers listening to Global radio stations on their Amazon Alexa-powered smart speakers can use voice commands to interact directly with the ad and buy the ‘Berocca Boost’ energy supplement


BBC debuts immersive horror audio drama for Halloween

The 30-minute drama requires listeners to connect at least two devices and position them as per the instructions on the experience


Big Brother mobile game lands with built-in audio ads

In the game, developed by 9th Impact alongside the show’s producer, Banijay, ‘housemates’ have to earn rewards in the form of BB currency in order to stay in the game and be in with a chance to win up to $1m


Google delivers a bunch of audio ad tools for buyers and sellers

Google has expanded its programmatic audio capabilities, making a host of new features available for buyers and sellers in both Ad Manager and Display & Video 360


Spotify pens $20m podcast advertising deal with Omnicom

A report on Spotify joining forces with Omnicom Media Group on the “largest global, strategic podcast advertising partnership to-date”


Costcutter adds audio to its mobile ad campaigns through TabMo

Shoppers within Costcutter’s target audience will be sent audio ads, alongside an on-screen mobile ad banner, while they are listening to their music streaming apps


Deezer inks Europe and North America ad partnership with Targetspot

The music streaming services audio inventory is now available through Targetspot in North America and parts of Europe


Podcast advertising is really receptive and engaging: BBC talks branded podcasts

Tyrone Stewart chats with Warren Harding, vice president Western Europe for advertising and commercial partnerships, and Hamish McPharlin, head of insight, from BBC Global News about the broadcasting giants branded podcasts and audio ambitions

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