CMO Council

Movers and Shakers: Cheetah Digital, Fyber, Sinch, SpotX, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

CMO Council

Marketers think media buyers are the ones responsible for brand safety

Advertisers say that media buyers are responsible for ensuring brand safety, though some have decided to take matter into their own hands. According to a study by the CMO Council

CMO Council

Marketers plan to bolster guidelines over programmatic ad placement concerns

The $40bn programmatic ad market is a cause for concern for many marketers and advertisers, due to the risk of digital ads appearing next to less-than-desirable content. 72 per cent

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