A report on LG’s partnership with Cerence to develop a next-generation in-car content platform built on voice control to give users more control over car functions, navigation and multimedia content
O2 has joined forces with the European Space Agency to support a project aimed at testing technology for connected and autonomous vehicles (CAVs). The four-year trial programme, dubbed ‘Project Darwin’,
AT&T has teamed up with Vodafone Business to work on accelerating Internet of Things (IoT) connectivity and innovation within the automotive industry. The aim is to simplify the process of
Telenav, Inc., a provider of connected-car and location-based services, has partnered with Amazon to bring the Alexa smart assistant to Telenav’s automotive navigation system. Amazon says the collaboration will enable
Volkswagen has agreed to buy a majority stake in the WirelessCar connected car service from Volvo, further showing its ambitions to make its vehicles a true internet hub. The deal,
AT&T has teamed up with Samsung subsidiary Harman to bring connected car features to older vehicles, removing the need to purchase a new car to enjoy the modern technologies. With
Spanish automaker Seat has agreed to partner with mobile network operator Orange Spain to promote the development of connected vehicles. The partnership will see the pair work to improve the
Blackberry CEO John Chen Enterprise software and internet of thing (IoT) company Blackberry has unveiled a cybersecurity product which can identify vulnerabilities in software used in both connected and autonomous
Blackberry and Qualcomm have agreed to collaborate on the development and production of automotive platforms for connected vehicles. The non-exclusive partnership will see the pair optimise certain Qualcomm hardware platforms
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research