The UK saw a record increase in eCommerce spending during the 2019 holiday season, with eCommerce accounting for 28.2 per cent of all holiday retail sales – beating out the
Netflix remains by far the most popular TV and film streaming platform, but Hulu and Amazon Prime Video are slowly stealing its dominant share of the market. According to research
Multimedia messaging app Snapchat will see a 2.3 per cent decline of UK active users to 14.5 million in 2019 as Instagram will take around 300,000 of its audience, according to
According to a new report published by eMarketer, Amazon Echo shares in the US will drop by around 66 per cent in 2019, losing ground to competitors like the Google
eMarketer has released a new report focused on the growth of wearable devices, including smartwatches and activity trackers. The study reported that wearable devices are most popular among Americans aged 55
Growth in the use of ad blockers by UK consumers has slowed to single digits this year, indicating that the figure may be stabilising at around one quarter of internet
Snapchat is set to overtake Facebook among UK users aged 18-24 years old this year, as the video messaging platform continues to surge in popularity. According to the latest figures
Time spent viewing digital video in the UK continues to grow, driven by the ever-rising amount of time we spend consuming content on our mobile devices. According to eMarketer’s latest
Overall media usage in the UK will be close to reaching saturation point this year, as the media mix dynamic continues to transform with mobile overtaking TV for the first
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry