The European Consumer Organisation (BEUC) has filed a complaint against TikTok with the European Commission and the various consumer protection authorities across the EU, while consumer organisations in 15 countries have urged their national authorities to investigate the video sharing platform
The IDFA enables advertisers to track users via unique device ID numbers for better ad targeting. However, NOYB argues that, because tracking codes are placed on devices without consent, they are in breach of EU law
The Commission has reached the ‘preliminary view’ that Amazon has been relying on the non-public business data of independent sellers on its marketplace to help its own retail business
EDiMA, an organisation representing the likes of Google, Facebook, Snap, TikTok, Twitter, and others, wants to see the EU introduce a legal safeguard that would allow companies to remove content without facing additional liability
Google has decided to promise not to use Fitbit’s health data for targeted advertising in a bid to convince EU regulators that their antitrust concerns are misplaced
Facebook is reportedly facing a European Union competition probe into its much-criticised Libra digital currency, adding to the ever-growing list of investigations into the social network around the world. The
Amazon is reportedly set to face a ‘full-blown’ antitrust investigation from the European Union’s (EU) head of competition as she looks to complete her crackdown on a group of US
Facebook and Twitter have followed Google in introducing tools and measures to help stop the spread of misinformation and fake news head of the upcoming European Parliament elections. Facebook has
Google has introduced a host of tools with the aim of stopping the spread of misinformation and fake news ahead of next month’s European Parliament elections. And it isn’t just
Facebook has agreed to make changes to its terms and conditions following pressure from lawmakers within the European Union over a lack of clarity in the policies. Following discussions between
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry