FMCG

2018 Awards Preview – Most Effective Retail/FMCG Campaign or Solution

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

FMCG

The 10 best quotes from Masterclassings Digital Retail & FMCG Masterclass

At todays (22 May) Masterclassing Digital Retail & FMCG Masterclass event in London, members of senior management from B2C retail and FMCG brands were brought together with digital marketing experts

FMCG

Case Study: Gordon’s Gin integrates telco data to power commuter campaign

When faced with an annoying delay at a train station on your way home, it’s always nice to have a refreshing beverage designed to ease the frustration. Gordon’s Gin designed

FMCG

P&G to cut advertising costs by $400m

P&G chairman and chief executive David Taylor has revealed that the FMCG giant plans to reduce its advertising costs by $400m (£286m), largely by implementing new agency models and reducing

FMCG

Oreo launches AR scavenger hunt

Cookie brand Oreo has launched a new app-driven promotion which uses augmented reality to create a virtual scavenger hunt for consumers, enabling users to compete for prizes including a trip

FMCG

AMC and Mountain Dew partner for Walking Dead AR app

US cable network AMC has partnered with drinks brand Mountain Dew  for the promotion of The Walking Deads eighth season, which starts on 22 October – including an Augmented Reality

FMCG

P&G set to cut $2bn from marketing budget, but promises ‘irresistible superiority’

FMCG giant Procter & Gamble has announced plans to cut $2bn from its marketing spending over five years following a Q3 earnings report that saw the company miss sales-growth expectations

FMCG

Bud Light Puts Social Spin on Classic Golden Ticket Campaign

Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for

FMCG

Lipton Launches #BeAMaker Vertical Video Campaign

Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Liptons sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified

FMCG

Unilevers Signal Uses Facebook Messenger for 21-day Behaviour Change Campaign

Unilever-owned toothpaste brand Signal (also sold as Pepsodent in some markets) has launched its first Facebook Messenger campaign. Little Brush Big Brush us a 21-day behaviour-change programme aimed at helping families with

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