Forrester

Buyers embracing in-app programmatic due to engagement and targeting – report

Media buyers are allocating almost 50 per cent of their digital advertising budgets to mobile, splitting their spend evenly between web and app, despite concerns particularly around in-app advertising. According

Forrester

74 per cent of marketers expect mobile budgets to grow in 2018

Almost three-quarters of marketers expect their mobile budget to increase next year, with a third expecting that increase to be 15 per cent or more, new figures from Forrester have

Forrester

Apple acquires Shazam: the Industry Reacts

Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the companys largest acquisition since it bought Beats Electronics for $3bn in 2014.

Forrester

AI-powered predictive tech is the future of marketing: study

AI-powered predictive technology will be essential for marketers in the future, if they are going to be able to keep up with competitors, despite many not currently implementing it. According

Forrester

Forrester: 50 per cent of all EU-7 online sales via mobile by 2021

The mobile and tablet commerce market in EU-7 is expected to reach €248bn (£228bn) in sales in 2022, an increase from €120bn in 2017, according to the latest analysis from

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