The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there
EE will be the UK’s first mobile network operator to launch 5G, beating Vodafone to the punch by a little over a month, when it brings the next generation mobile
Sprint has joined forces with HTC to launch a 5G device to ‘deliver multimedia and connected data capabilities’ in the first half of 2019. The 5G mobile smart hub, which
Google has closed its $1.1bn acquisition of a portion of HTC’s smartphone division, Google’s SVP of hardware Rick Osterloh has confirmed in a blog post. The acquisition, which was originally
Tate Modern has teamed up with HTC to use Vive’s technology to deliver a VR experience which reimagines the final Parisian studio of Italian painter Amedeo Modigliani. Created by BAFTA-winning
Sales of VR headsets surpassed 1m units for the first time in the third quarter of 2017, as headset price cuts increase demand, with Sony responsible for almost half of
Google has penned a $1.1bn (£822m) deal with HTC to pick up a part of the Taiwanese company’s smartphone division, ending speculation that the Alphabet-owned tech giant was planning on
Taiwanese electronics company HTC will halt the trading of its shares tomorrow (21 September), as it looks ever more likely that the rumours of a Google takeover are true.
HTCs Vive VR headset has failed to take off Google could be about to buy HTC’s smartphone business, according to a report in Taiwanese newspaper, Commercial Times. The report claims
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research