IAB

Data: Advertising budgets impacted by privacy legislation & signal loss

Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State

IAB

Movers and Shakers: DAZN, DDB, News UK, MediaCom, VidMob, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

IAB

Movers and Shakers: FreeWheel, Reprise, IPG Mediabrands, Here, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

IAB

UK digital ad spend took a five per cent hit in H1 2020

Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn

IAB

Movers and Shakers: Hyundai, IAB Tech Lab, The Ozone Project, Fox, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

IAB

IAB Europe releases updated GDPR-related transparency and consent guidelines

Interactive Advertising Bureau (IAB) Europe has worked with the IAB Tech Lab to release the second iteration of its Transparency and Consent Framework (TCF), which was introduced to support digital

IAB

Viewable ads still fail to capture consumer attention: report

The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC)

IAB

IABs European programmatic in-housing report met with scepticism

Industry executives have reacted with scepticism to an IAB US study which found that, across the EU5 countries (UK, France, Germany, Italy and Spain), an average of 86 per cent

IAB

IAB Europe updates GDPR-related transparency and consent guidelines

IAB Europe, a European-level industry association for the online advertising ecosystem, has updated its technical specifications for a GDPR-related framework aimed at helping the digital advertising ecosystem to comply with

IAB

Movers and Shakers: IAB Europe, MediaCom, Blis, Swrve, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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