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IPA Bellwether Report Q4 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020

IHS Markit

Ad budgets hit hard in Q4 but prospects brighter for 2021: IPA Bellwether Report

A report on the latest IPA Bellwether Report, which finds that advertising budgets were hit hard in Q4 2020 but that prospects look brighter for 2021

IHS Markit

IPA Bellwether Report Q3 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, the industry shares its thoughts on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK

IHS Markit

UK marketing budgets continue to struggle in face of coronavirus

In the Q3 2020 edition of the IPA Bellwether Report, 52.6 per cent of marketers recorded a decrease in their budgets, with only 11.6 per cent seeing an increase

IHS Markit

IPA Bellwether Report Q2 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, the industry shares its thoughts on the news that the coronavirus pandemic has caused UK marketing budgets to take a bigger

IHS Markit

Coronavirus causes UK marketing budgets to take bigger hit than global financial crisis

According to the latest edition of the IPA Bellwether report, 64 per cent of marketers recorded a decrease in spending compared to the first quarter of 2020

IHS Markit

Q4 IPA Bellwether Report reveals renewed signs of optimism among UK advertisers

The Q4 IPA Bellwether Report, published today, shows signs of optimism for UK marketing expenditure during the final quarter of 2019. The data shows modest growth for the first time

IHS Markit

Industry reacts: Q3 2019 IPA Bellwether Report

The latest IPA Bellwether Report showed that UK marketing budgets fell for the first time in seven years in Q3 2019 over uncertainty mainly surrounding Brexit. Here, executives from across

IHS Markit

Marketing budgets cut for first time in seven years over Brexit uncertainty

Brexit uncertainty has caused marketers to cut their budgets for the first time in seven years

IHS Markit

UK marketing budgets stall over political uncertainty

UK marketing budgets have stalled in the second quarter of 2019, despite the year’s surprising positive start in Q1, as a result of continued uncertainty over Brexit and political leadership.

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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