Interview

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Interview

The Entertainer: Christmas Every Day

The pre-Christmas period is a great time to be a toy retailer. Ads for Lego, Furbies and BB-8s are all around, and parents are being tugged by their sleeve along

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Interview

Weve & AppNexus: ‘The Limitations Have Largely Been Overcome’

AppNexus Nigel Gilbert and Weves Tom Pearman (L-R) As more of us rely on our smartphone and tablets as remote controls for life, more and more digital information is being created

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Interview

TubeMogul – Crossing the Screens

David Murphy talks cross-screen with Antoine Barbier, director of product, mobile, at TubeMogul. MM: So give us the brief intro to TubeMogul please, Antoine. AB: Sure, we’re a cross-screen platform

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Interview

Opening Up: Pocket High Street

Speaking to Alex Schlagman, CEO of Pocket High Street, theres one statistic that keeps coming up: “Online to local retail is projected to be the largest customer journey in retail, bigger than

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Interview

The Climate Change of Digital Marketing

Ever since Apple revealed that iOS 9 would allow users to install ad blocking software to work with its Safari web browser, it feels like ad blocking has never been

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Interview

Mobile Data – Connecting the Dots

Data, it’s often said, is the new gold, and on a device as personal as the mobile phone that’s probably more true than in any other medium. The problem for

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Interview

Staying On Trend, On Mobile with LuxHub

Ahead of the Mobile Marketing Fashion & Luxury Summit, taking place in London on 22 October, we spoke to Tammy Smulders, managing partner of LuxHub, Havas Media’s luxury business, who

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Interview

Letting Mobile Mature – Majestic Wine

UK specialist retailer Majestic Wine made its first moves onto mobile back in 2012, with its first mobile site, which gave the retailer a 15 per cent bump in mobile

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Interview

Back to the Future: Yahoo

It may surprise some readers to hear that when we started Mobile Marketing mag in 2005, Yahoo was one of the prime movers in mobile, organising numerous seminars and workshops

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Interview

Buy-in Time: Bupa

So Patty, some people may be surprised to see BUPA speaking at a retail event, what’s the story? The reason I was asked to speak was because of my experience

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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