Interview

The Entertainer: Christmas Every Day

The pre-Christmas period is a great time to be a toy retailer. Ads for Lego, Furbies and BB-8s are all around, and parents are being tugged by their sleeve along

Interview

Weve & AppNexus: ‘The Limitations Have Largely Been Overcome’

AppNexus Nigel Gilbert and Weves Tom Pearman (L-R) As more of us rely on our smartphone and tablets as remote controls for life, more and more digital information is being created

Interview

TubeMogul – Crossing the Screens

David Murphy talks cross-screen with Antoine Barbier, director of product, mobile, at TubeMogul. MM: So give us the brief intro to TubeMogul please, Antoine. AB: Sure, we’re a cross-screen platform

Interview

Opening Up: Pocket High Street

Speaking to Alex Schlagman, CEO of Pocket High Street, theres one statistic that keeps coming up: “Online to local retail is projected to be the largest customer journey in retail, bigger than

Interview

The Climate Change of Digital Marketing

Ever since Apple revealed that iOS 9 would allow users to install ad blocking software to work with its Safari web browser, it feels like ad blocking has never been

Interview

Mobile Data – Connecting the Dots

Data, it’s often said, is the new gold, and on a device as personal as the mobile phone that’s probably more true than in any other medium. The problem for

Interview

Staying On Trend, On Mobile with LuxHub

Ahead of the Mobile Marketing Fashion & Luxury Summit, taking place in London on 22 October, we spoke to Tammy Smulders, managing partner of LuxHub, Havas Media’s luxury business, who

Interview

Letting Mobile Mature – Majestic Wine

UK specialist retailer Majestic Wine made its first moves onto mobile back in 2012, with its first mobile site, which gave the retailer a 15 per cent bump in mobile

Interview

Back to the Future: Yahoo

It may surprise some readers to hear that when we started Mobile Marketing mag in 2005, Yahoo was one of the prime movers in mobile, organising numerous seminars and workshops

Interview

Buy-in Time: Bupa

So Patty, some people may be surprised to see BUPA speaking at a retail event, what’s the story? The reason I was asked to speak was because of my experience

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