IPA

IPA Bellwether Report Q4 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020

IPA

Ad budgets hit hard in Q4 but prospects brighter for 2021: IPA Bellwether Report

A report on the latest IPA Bellwether Report, which finds that advertising budgets were hit hard in Q4 2020 but that prospects look brighter for 2021

IPA

IPA Bellwether Report Q3 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, the industry shares its thoughts on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK

IPA

UK marketing budgets continue to struggle in face of coronavirus

In the Q3 2020 edition of the IPA Bellwether Report, 52.6 per cent of marketers recorded a decrease in their budgets, with only 11.6 per cent seeing an increase

IPA

IPA Bellwether Report Q2 2020 – the industry reacts

Following the release of the latest IPA Bellwether Report, the industry shares its thoughts on the news that the coronavirus pandemic has caused UK marketing budgets to take a bigger

IPA

Coronavirus causes UK marketing budgets to take bigger hit than global financial crisis

According to the latest edition of the IPA Bellwether report, 64 per cent of marketers recorded a decrease in spending compared to the first quarter of 2020

IPA

IPA Bellwether Report – the industry reacts

A round-up of industry reactions to the IPA’s Q4 Bellwether Report, with comments from News UK, Future Publishing, Unruly, Peer39, eBay, Mindshare, Teads, and many more

IPA

Q4 IPA Bellwether Report reveals renewed signs of optimism among UK advertisers

The Q4 IPA Bellwether Report, published today, shows signs of optimism for UK marketing expenditure during the final quarter of 2019. The data shows modest growth for the first time

IPA

Industry reacts: Q3 2019 IPA Bellwether Report

The latest IPA Bellwether Report showed that UK marketing budgets fell for the first time in seven years in Q3 2019 over uncertainty mainly surrounding Brexit. Here, executives from across

IPA

Marketing budgets cut for first time in seven years over Brexit uncertainty

Brexit uncertainty has caused marketers to cut their budgets for the first time in seven years

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