Popular workplace communication platform Slack has begun trading on the New York Stock Exchange as of this morning, but the tech unicorn did not go public in the form of
After reporting the biggest first-day dollar loss in US IPO history, Uber continues to plummet on the New York Stock Exchange, much like its rival Lyft has on the Nasdaq.
Earlier this year, workplace collaboration and messaging platform, Slack, announced it would follow in Spotify’s footsteps and go public through a direct listing, instead of an IPO. That means that
On Thursday, ride-hailing giant Uber released its S-1 report, the financial documents a company must release before going public. The long-awaited documents give potential investors a look inside the company’s
Slack, the workplace communication and filesharing platform, will be going public on the New York Stock Exchange through a direct listing, according to the Wall Street Journal. The team-focused messaging
Lyft’s much anticipated IPO is here, and it’s massive. Wednesday night, the ride-hailing app confirmed it would be starting its price-per-stock at $72, which lasted about an hour into Nasdaq’s
Just days before its initial public offering, shared ride-hailing app Lyft has increased its expected price range to $70 to $72 per share. This boost in price could bring the
Lyft has revealed the estimated price range of its shares, which will become available through the company’s highly-anticipated IPO later this month. The ride-sharing app announced it will offer 30,770,000
Uber’s IPO is reportedly launching in April, sources close to the matter told Reuters. The ride-hailing giant plans to go public soon after its competitor Lyft, which kicks off its
Lyft has released its much-anticipated S-1 report, which outlines the company’s finances from the past year, and is required by the Securities and Exchange Commission when applying for an IPO.
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research