Member Content

Member Content Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation
Mobile Marketing

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By

Member Content E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising
Mobile Marketing

E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising

Reaching the right audience on mobile is a constant battle for e-commerce brands. This challenge intensified with the COVID-19 pandemic. Lockdowns and social distancing measures fueled a surge in online

Member Content Multilocal boosts growth with major expansion: doubles SSP partnerships and adds key talent to team
Mobile Marketing

Multilocal boosts growth with major expansion: doubles SSP partnerships and adds key talent to team

Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its

Member Content San Sareen, RVP at impact.com, discusses fair pricing for influencer campaigns at iPX 2024 London
Mobile Marketing

San Sareen, RVP at impact.com, discusses fair pricing for influencer campaigns at iPX 2024 London

Setting a fair price for a product or service has always been a complex process. It is based at a fundamental level on issues of supply and demand, but also

Member Content Impact.com Reports Q2 2024 growth driven by new partnership technology
Mobile Marketing

Impact.com Reports Q2 2024 growth driven by new partnership technology

impact.com, the world’s leading partnership management platform, announced today continued strong performance in Q2 2024 driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable

Member Content impact.com Unveils Fully Customisable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences 
Mobile Marketing

impact.com Unveils Fully Customisable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences 

impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With

Member Content Nick Fettiplace Steps In To Lead Jellyfish UK, as Rick Lamb Departs
Mobile Marketing

Nick Fettiplace Steps In To Lead Jellyfish UK, as Rick Lamb Departs

Jellyfish, the integrated global digital marketing business, is announcing that its UK Managing Director, Rick Lamb, is leaving the company. Rick joined Jellyfish in 2019 after its acquisition of Latitude

Member Content Ultimate Guide to TikTok Marketing for Apps: REPLUG’s Ebook
Mobile Marketing

Ultimate Guide to TikTok Marketing for Apps: REPLUG’s Ebook

By Jovana Stanković, Marketing Manager at REPLUG TikTok stands out as a game-changer. With its unique blend of short-form video content and viral challenges, TikTok offers an unparalleled platform for

Member Content Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration
Mobile Marketing

Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration

The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro.  With its collaboration with Google

Member Content Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
Mobile Marketing

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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