Member Content The Digital Markets Act: What a difference a month makes
Mobile Marketing

The Digital Markets Act: What a difference a month makes

By Robert Wildner, CEO and Co-Founder at AVOW One month into the EU’s Digital Markets Act (DMA), AVOW CEO Robert Wildner examines the initial impact and ongoing adjustments as tech

Member Content Preciso announces new integrated solution to deliver next-level native advertising
Mobile Marketing

Preciso announces new integrated solution to deliver next-level native advertising

Preciso has launched a new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend.  With consumers becoming less tolerant of

Member Content Interview with Fern Potter, SVP of Product and Partnerships, Multilocal
Mobile Marketing

Interview with Fern Potter, SVP of Product and Partnerships, Multilocal

Fern Potter, SVP of Product and Partnerships at Multilocal Media, talks about the dawn of sustainable private marketplaces (PMPs) and the future of sustainability in advertising. Welcome, Fern. Before we

Member Content Making Your App Stand Out with REPLUG and Alternative App Stores
Mobile Marketing

Making Your App Stand Out with REPLUG and Alternative App Stores

By Jovana Stanković, marketing manager at REPLUG In the world of apps, getting noticed is a big deal. There are so many apps out there that it can be tough

Member Content The Apple Vision Pro Will Change Mobile App Marketing – Here’s How
Yodel Mobile

The Apple Vision Pro Will Change Mobile App Marketing – Here’s How

Jesse Wiafe is a marketing executive and copywriter at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jesse regularly shares insights on the latest app

Member Content Cracking the Code: AVOW’s Blueprint for Success in Mobile OEM Advertising
Mobile Marketing

Cracking the Code: AVOW’s Blueprint for Success in Mobile OEM Advertising

Robert Wilder, CEO of AVOW, details the breakthroughs in mobile advertising with targeted media buying, smart KPIs, and the innovative AVOW Intelligence tool. There’s a profound simplicity to the most

Member Content Oatly partners with Jellyfish after pitch to find the unconventional
Mobile Marketing

Oatly partners with Jellyfish after pitch to find the unconventional

Swedish oat milk brand, Oatly has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. As

Member Content Case Study – SuperPlay’s $500,000 daily spend on Gamelight
Mobile Marketing

Case Study – SuperPlay’s $500,000 daily spend on Gamelight

User acquisition company Gamelight and game developer SuperPlay have teamed up to promote their hit titles, Dice Dreams and Domino Dreams. During collaboration since 2022, SuperPlay and Gamelight have partnered

Member Content Brand Metrics partners with Avid Collective for native content insights
Mobile Marketing

Brand Metrics partners with Avid Collective for native content insights

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content,

Member Content The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste
Mobile Marketing

The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste

In the realm of digital advertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. In order

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