Member Content

Member Content Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos customers
Mobile Marketing

Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos customers

Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos, has partnered with Rokt, the leading

Member Content GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising
Mobile Marketing

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention,

Member Content VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers
Mobile Marketing

VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers

impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access

Member Content Brand Metrics appoints Alysha Dino to drive global CTV measurement growth
Mobile Marketing

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its

Member Content 10 ASO Missteps That Could Cost You – And How to Fix Them
Mobile Marketing

10 ASO Missteps That Could Cost You – And How to Fix Them

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that’s every app developer’s dream, right?  To achieve this ideal scenario,

Member Content 51% of creators have already commenced holiday content
Mobile Marketing

51% of creators have already commenced holiday content

Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey.  The findings

Member Content How BILD News Boosted Organic Visibility with a Winning ASO Strategy
Mobile Marketing

How BILD News Boosted Organic Visibility with a Winning ASO Strategy

App Store Optimization (ASO) is no longer optional when standing out in the app stores—it’s a MUST part of your holistic app marketing strategy. For BILD News, one of Germany’s

Member Content How a Leading Ride-Hailing App Achieved Market Expansion with OEM Advertising
Mobile Marketing

How a Leading Ride-Hailing App Achieved Market Expansion with OEM Advertising

One thing is clear in mobile marketing: standing still is not an option. With rapidly growing competition, even established brands must find new ways to reach untapped audiences and achieve

Member Content VeraViews leverages NextGen FDI initiative to launch in UAE 
Mobile Marketing

VeraViews leverages NextGen FDI initiative to launch in UAE 

The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that uses

Member Content SeenThis launches in Japan
Mobile Marketing

SeenThis launches in Japan

Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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