Middle East

Kelloggs debuts web-based AR campaign for Coco Pops

Working with Blippar, 500,000 Coco Pops cereal boxes featuring digital activations for children have been debuted across Gulf Cooperation Council countries

Middle East

MTN signs Out There Media to deliver digital advertising across Middle East & Africa

South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub. The deal will

Middle East

Careem launches food delivery service with eye on expansion into other goods

Careem, a Dubai-based ride-hailing app serving the Middle East, North Africa (MENA), and South Asia, has entered into the online delivery space as it drives forward in its battle with

Middle East

Amazon acquires online retailer Souq, as it takes first steps into Middle East

Souq CEO and founder Ronaldo Mouchawar Amazon has reportedly acquired Dubai-based eCommerce firm Souq for $650m (£520m), according to TechCrunch. Souq is often described as the Middle Easts answer to Amazon,

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