20th Century Fox and Odeon launch X-Men: Dark Phoenix Snapchat AR campaign

20th Century Fox has teamed up with Odeon Cinemas and Snapchat to promote the release of X-Men: Dark Phoenix. Using Snapchat’s ‘Marker Tracking’ lens, cinemagoers across Europe will be able


Odeon Teams with Selligent to Strengthen Consumer Engagement

Odeon Cinemas Group has joined forces with Selligent, a relationship marketing platform, in a bid to strengthen consumer engagement in the UK, Germany, Italy and Spain. The AMC Theatres-owned cinema


Odeon Launches Movie Booking Chatbot

UK cinema chain Odeon has launched a ‘showtimes’ chatbot, allowing cinemagoers to discover what is playing at their local Odeon and book tickets through Facebook’s Messenger. Since Facebook introduced bots

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