Opera Mediaworks

Opera Mediaworks to Rebrand as AdColony

Mobile ad firm Opera Mediaworks is rebranding as AdColony with effect from January 2017. Its aim is to unify the brand, performance and publishing business under a single name, while

Opera Mediaworks

App Usage Time Up 20.5 Per Cent in Six Months

In Q3 2016, mobile users spend an average of 36.9 minutes each day using the top 100 apps alone, according to an Opera Mediaworks study, equivalent to a total 18.4 hours

Opera Mediaworks

Awards Preview – Most Effective Automotive Campaign or Solution

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at

Opera Mediaworks

Infographic: Mobile Sites and Apps Neck-and-neck for Christmas Shoppers

34 per cent of US shoppers prefer to make their Christmas purchases in a dedicated app, according to research by Opera Mediaworks – while the exact same proportion prefer to

Opera Mediaworks

Awards Preview – Most Effective Use of Video

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we take a

Opera Mediaworks

Opera Mediaworks Pumps £1m into Silent Mobile Video

Mobile ad platform Opera Mediaworks has launched a £1m fund for brands to create audioless mobile video ads, aimed a reaching the large proportion of mobile users who keep their

Opera Mediaworks

In-app Revenue 13x Higher than Mobile Web Ads

In-app ads are more than 13 times as valuable as mobile web ads, according to an Opera Mediaworks study. While the two produce a comparable volume of impressions, apps produce more than

Opera Mediaworks

85 per Cent of Travellers Book Activities on Mobile (Infographic)

85 per cent of US travellers use a mobile device to book activities for their trip, and 45 per cent rely on apps for booking accommodation and activities. Thats according

Opera Mediaworks

Mobile Channels Reaching TV-sized Audiences

Mobile games and entertainment apps have reached a point where their reach, session times and levels of engagement now rival traditional TV channels, marking a seismic shift in how we

Opera Mediaworks

Movers & Shakers: Opera Mediaworks, SpotX, IO and Ruler Analytics

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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