Mobile ad firm Opera Mediaworks is rebranding as AdColony with effect from January 2017. Its aim is to unify the brand, performance and publishing business under a single name, while
In Q3 2016, mobile users spend an average of 36.9 minutes each day using the top 100 apps alone, according to an Opera Mediaworks study, equivalent to a total 18.4 hours
Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at
34 per cent of US shoppers prefer to make their Christmas purchases in a dedicated app, according to research by Opera Mediaworks – while the exact same proportion prefer to
Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we take a
Mobile ad platform Opera Mediaworks has launched a £1m fund for brands to create audioless mobile video ads, aimed a reaching the large proportion of mobile users who keep their
In-app ads are more than 13 times as valuable as mobile web ads, according to an Opera Mediaworks study. While the two produce a comparable volume of impressions, apps produce more than
85 per cent of US travellers use a mobile device to book activities for their trip, and 45 per cent rely on apps for booking accommodation and activities. Thats according
Mobile games and entertainment apps have reached a point where their reach, session times and levels of engagement now rival traditional TV channels, marking a seismic shift in how we
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Mobile Marketing speaks live from Cannes with Laura Stephens, Senior Account Director at Exit Bee, to get the lowdown on what’s in store for brands and vendors this year. Mobile Marketing:
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research