“Pepsi is generally number one”: Pepsi discusses its recent TikTok football challenge

PepsiCos Director of Digital Transformation & Marketing Capability for Global Beverages, Aman Matharu, discusses the Music Keeps Us Fizzing campaign and TikTok


Pepsi gives fans chance to duet with football stars on TikTok

The #PepsiChallenge, developed in partnership with football platform Copa90, encourages fans to demonstrate their own skills and tricks alongside their football favourites in a split-screen video


2018 Awards Preview – Most Effective Performance Marketing Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.


Pepsi wants you to scan and win with Snapchat to celebrate new Fire drink

Pepsi is using Snapchat to promote its new limited-edition beverage, Pepsi Fire, and give fans the chance to win a range of prizes. Pepsi Fire arrives in stores from 22

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