PepsiCo

PepsiCo launches Digital Lab to help restaurants succeed in the digital world

PepsiCo – the company behind popular food and beverage brands including Pepsi, Doritos, Gatorade, Walkers, Lay’s, and many more – has launched a suite of solutions aimed at catering to

PepsiCo

PepsiCo and Hello Goodness debut snack-delivering robots

PepsiCo has partnered with Robby Technologies to debut new self-driving robots called snackbots, which will deliver a range of Hello Goodness snacks and beverages to college students at the University

PepsiCo

Case Study: Doritos uses location targeting to get the attention of hyperlifers

Last year, PepsiCo brand Doritos and its advertising agency partner OMD UK teamed up with Blis, a mobile location tech company, to run a mobile campaign featuring the Baby Dragon

PepsiCo

Case Study: Mountain Dew uses mobile 360 to direct viewers to #GotHandles VR experience

PepsiCo carbonated soft drink brand Mountain Dew teamed with advertising agency OMD and Immersv, a mobile VR ad platform, to create a mobile 360° experience with its latest ad campaign.

PepsiCo

Doritos teams with YouTubers for Xbox One X campaign

PepsiCo crisp brand Doritos and Microsoft’s Xbox have enlisted the help of media communications agency OMD UK and media technology company Oath to partner with three YouTube gamers, challenging them

PepsiCo

Walkers Crisps social media campaign hijacked by pranksters

PepsiCo have had yet another PR nightmare, this time from its crisp brand Walkers. The British snack food manufacturer saw its Champions League Twitter campaign hijacked within hours of its

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