Proxama Archives - Mobile Marketing Magazine

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Proxama and Primesight use beacons to promote launch of book at airports

Proximity marketing company Proxama has teamed up with book publisher Bonnier Zaffre, billboard owner Primesight and media agency Total Media Connect to launch a campaign promoting book sales in two

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Movers & Shakers: Verizon, Weve, Branch, Proxama and Factual

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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Proxama Begins Trialling Beacons on Arriva UKs Chiltern Railways

Proximity marketing firm Proxama, in partnership with specialist platform developer Enable iD, has begun trialling its beacons on a number of Arriva UK’s Chiltern Railways Birmingham to London mainline trains.

Proxama

Alzheimer’s Charity Turns to Beacons for ‘Santa Forgot’ Christmas Campaign

Alzheimer’s Research UK has launched a proximity campaign to promote its ‘Santa Forgot’ Christmas video produced by Aardman Animations, and voiced by Stephen Fry. The charity is working with Proxama

Proxama

Awards Preview – Most Effective Proximity Marketing Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 3o categories. Today, its the turn

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Proxama Expands Beacon Ad Network

Proximity marketing firm Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to expand its beacon network across their sites. The new

Proxama

Increase in Beacon Use Will See 1.6bn Coupons Deployed by 2020

The combination of emerging proximity technologies for in-store mobile marketing and the growing popularity of mobile coupons will see 1.6bn coupons deployed annually via Bluetooth low energy beacons by 2020,

Proxama

Proxama Partners with blowUP Media to Expand Reach

Mobile proximity and payments firm Proxama has partnered with blowUP Media, one of Europes largest out-of-home advertising companies to expand its beacon network, meaning that brands, marketers and advertisers will

Proxama

Proxama Rolls Out Beacon-enabled Taxis Across UK

Proximity marketing firm Proxama has announced a new partnership with Ubiquitous, the UKs largest provider of taxi advertising, which will see beacon-enabled ads rolled out in taxis in London and

Proxama

Proxama Announces Partnership for OOH Mobile Campaigns

Proximity marketing and payments company Proxama has announced a strategic partnership with beacon hardware firm Kontakt.io, with the aim of strengthening its ability to deliver out-of-home mobile campaigns at scale.

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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