Radium One

Ford turns to Radium One/Primesight offering for Fiesta promotion

Ford is the first brand to use a combined offering from Primesight and RadiumOne that integrates out-of-home and mobile advertising to enable advertisers to target people based on both their

Radium One

Euro 2016 to Drive Second-screening Frenzy

Second screening in the UK will reach its zenith during this summer’s European Football Championship, according to new research commissioned by programmatic ad tech firm, RadiumOne, with two thirds of 1,000

Radium One

ITV Launches Ad Sync+ in Partnership with RadiumOne

ITV’s Commercial division has struck a deal with programmatic ad platform, RadiumOne, that will see ITV launch Ad Sync+. This will link ITV’s broadcast output to RadiumOne’s platform to enable

Radium One

Brands Are Still in the Dark About 75 per cent of Audience

74 per cent of all online sharing activity is taking place via dark social channels, compared to just 19 per cent via Facebook, and 7 per cent on all other

Radium One

People’s Choice Awards – Top 5 Contenders Revealed

As part of this year’s Effective Mobile Marketing Awards, we created four new ‘People’s Choice’ categories for which we drew up a shortlist of 20 people or companies and then

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