Prism Platform, the ad company that span out of ad blockers Shine, has joined the IAB

The IAB UK has granted membership status to Prism, the ad company that emerged from ad blocking software firm Shine Technologies. Launched in 2015 as a controversial network-level ad blocker,


Shine Goes from Ad Blocking to Verification with Rainbow Rebrand

Shine, the Israeli firm that has been provoking controversy since it first announced its network-level ad block offering in May 2015, has rebranded. The new name, Rainbow, brings with it

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