Ralph Lauren

Ralph Lauren forms fashion partnership with Snapchat

The collaboration includes the launch of the first-ever customisable and branded wardrobe for the personal emoji platform Bitmoji

Ralph Lauren

Ralph Lauren Launches Smart Polo Shirt

Fashion brand Ralph Lauren has launched a smart polo shirt, in partnership with Canadian wearable firm OMSignal. First seen at the US Open last August, the PoloTech shirt will go

Ralph Lauren

Ralph Lauren and Harrods Partner for Mobile-enabled Display

Ralph Lauren has deployed mobile proximity technology across 15 of Harrods window displays to support the launch of its Polo Ralph Lauren line. Marking the designers expansion of the line

Ralph Lauren

Ralph Lauren Unveils Connected Shirt for US Open

Ralph Lauren has unveiled its Polo Tech shirt, the fashion brands first step into the wearable technology space. The shirt, developed with Canadian tech firm OMsignal, features an accelerometer and gyroscope which track the wearers movement and

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