Second Screening

Second screening makes people more likely to take notice of TV ads

People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using

Second Screening

TvadSync Rolls Out Smart Retarget Solution in Europe

TVadSync has launched a European version of its Smart Retarget solution that reaches 15m households in the US. The solution aims to bridge the gap between TV and second screen

Second Screening

Euro 2016 to Drive Second-screening Frenzy

Second screening in the UK will reach its zenith during this summer’s European Football Championship, according to new research commissioned by programmatic ad tech firm, RadiumOne, with two thirds of 1,000

Second Screening

TV No Longer the First Screen, says IAB Study

70 per cent of UK online adults – and 87 per cent for 16-34s – now use a connected device whilst watching TV. Thats according to research carried out by Sparkler on behalf

Second Screening

ITV Launches Ad Sync+ in Partnership with RadiumOne

ITV’s Commercial division has struck a deal with programmatic ad platform, RadiumOne, that will see ITV launch Ad Sync+. This will link ITV’s broadcast output to RadiumOne’s platform to enable

Second Screening

QVC Updates iPad App for Second Screening Interactivity

Shopping channel QVC UK has launched an update for its iPad app aimed at providing customers with a platform to interact with each other and the channel while watching their

Second Screening

Ads Fail to Appeal to Online Video Viewers

71 per cent of European consumers see room for improvement in their on-demand and live viewing experiences, with more varied (35 per cent), relevant (32 per cent) and easier to

Second Screening

Beamly Breaks 10m Monthly Users, Adds Frictionless Fun

Social TV platform Beamly has broken 10m active users – 10.4m monthly, to be precise, more than 11 times the number it had before it rebranded from Zeebox last April.

Second Screening

52 per cent of Six Nations Audience is Second Screening

Advertisers hoping to connect with rugby fans enjoying this years Six Nations Championship and Rugby World Cup will need to take make sure they are taking mobile into account, as

Second Screening

Who Won the Marketing Super Bowl?

Sunday night may have seen the New England Patriots beat the Seattle Seahawks to be crowned winners of Super Bowl XLIX, but with brands paying out $4.5m (£2.98m) for a

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